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Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures

Dan Roam

This companion workbook to "The Back of the Napkin" helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with case studies, do-it-yourself exercises, and plenty of blank space for drawing.

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Book Information

Publisher: Portfolio
Publish Date: 12/28/2009
Pages: 286
ISBN-13: 9781591843191
ISBN-10: 1591843197
Language: English

What We're Saying

November 06, 2009

Being the publisher of The 100 Best Business Books of All Time, we're obviously fond of the folks at Portfolio. Beyond the personal connection, though, we feel they have consistently put out some of most intriguing books in the business genre over the past decade, and continue to do so. The list below contains the titles coming out of that publishing house in hardcover before year end. READ FULL DESCRIPTION

Full Description

An original workbook companion to the acclaimed business bestseller The Back of the Napkin Dan Roam's The Back of the Napkin, a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle. The companion workbook, Unfolding the Napkin, helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world." The workbook teaches readers how to:
-Improve their three "built-in" visual problem solving tools. -Apply the four-step visual thinking process (look-see-imagine-show) in any business situation. -Instantly improve their visual imaginations. -Learn how to recognize the type of problem to choose the best visual solution. If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.

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