Unleashing the Innovators: How Mature Companies Find New Life with Startups

Jim Stengel, Tom Post

"Companies with successful startup partnerships are three times more likely to change their culture to be more innovative"--Front jacket flap.

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Book Information

Publisher: Currency
Publish Date: 09/05/2017
Pages: 240
ISBN-13: 9780451497239
ISBN-10: 0451497236
Language: English

Full Description

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old startups like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative.
Filled with indepth stories from the front lines of today's most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

About the Authors

Jim Stengel was the global marketing officer for Procter & Gamble, where he worked for 25 years. In 2008, he formed The Jim Stengel Company, helping clients from global companies to Silicon Valley startups to find their purpose, build their brands, and grow their businesses.

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JIM STENGEL was the global marketing officer for Procter & Gamble, where he worked for 25 years. In 2008, he formed The Jim Stengel Company, helping clients from global companies to Silicon Valley startups to find their purpose, build their brands, and grow their businesses. He is the author of the critically acclaimed book Grow.

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