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Unmarketing: Stop Marketing. Start Engaging. (Revised, Updated)

Scott Stratten

Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create a mindset and systems that perpetually attract the right customers.

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Book Information

Publisher: John Wiley & Sons
Publish Date: 02/20/2012
Pages: 251
ISBN-13: 9781118176283
ISBN-10: 1118176286
Language: English

What We're Saying

October 07, 2010

In everything we do, as business people, as employees, as leaders, we are marketing ourselves. We are presenting our ideas, hoping for buy-in. We are presenting ourselves, hoping for acceptance. READ FULL DESCRIPTION

April 15, 2010

Milwaukee will soon be hosting the first nationwide unGeeked Elite event. The conference is being organized by Cd Vann, owner of SohoBiztube. com, who defines unGeeking as "the widespread adoption of trends, strategies, and tools that allow us to enhance and embrace internal and external marketing campaigns, enhance customer service, strategize effective sales efforts, and develop better PR campaigns. READ FULL DESCRIPTION

Full Description

Stop marketing. Start UnMarketing.

No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that.

If you're ready to stop marketing and start engaging, then welcome to UnMarketing. The landscape of business-customer relationships is changing, and UnMarketing gives you innovative ways out of the old "Push and Pray" rut. Instead, draw the right customers to you through listening and engagement, enabling you to build trust and position yourself as their logical choice when they need you.

This updated and revised edition includes new information on building relationships through Twitter, Facebook, LinkedIn, and Google+. UnMarketing supplies you with a winning approach to stop ineffective marketing and put relationships first--then reap the long-term, high-quality growth that follows!

"[INSERT NAME HERE] has written a game changer for [INSERT INDUSTRY HERE]. Drop everything and read this book!"
--Famous author who hasn't read this book

"This book has a great amount of words."
--Fortune 500 CEO who was at an open-bar event with the author and agreed to give testimonial

"This book is the greatest business book in the world, besides mine."
--Author who only gives testimonials to people who give him one in return

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