Looking for 800-CEO-READ? That's us! Learn more here.

Visualizing Culture: Analyzing the Cultural Aesthetics of the Web

Roxanne M. O'Connell

In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $41.95  

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$41.95


Book Information

Publisher: Peter Lang Inc., International Academic Publi
Publish Date: 12/23/2014
Pages: 198
ISBN-13: 9781433122224
ISBN-10: 1433122227
Language: English

Full Description

In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design best practices and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a pattern language - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

We have updated our privacy policy. Click here to read our full policy.