What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
| Quantity | Price | Discount |
|---|---|---|
| List Price | $25.00 | |
| 1 - 24 | $21.25 | 15% |
| 25 - 99 | $15.50 | 38% |
| 100 - 249 | $15.00 | 40% |
| 250 - 499 | $14.50 | 42% |
| 500 + | $14.25 | 43% |
$25.00
Book Information
| Publisher: | Amacom |
|---|---|
| Publish Date: | 10/13/2016 |
| Pages: | 256 |
| ISBN-13: | 9780814437810 |
| ISBN-10: | 0814437818 |
| Language: | English |
Full Description
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:
- Use listening posts and Contact Point Innovation to refine customer types
- Engineer experiences for each micromarket that are not only exceptional, but relevant
- Connect across the five most important touchpoints
- Co-create with your customers
When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!
