What's Your Golden Goldfish: The Vital Few - All Customers and Employees Are Not Created Equal

What's Your Golden Goldfish: The Vital Few - All Customers and Employees Are Not Created Equal

By Stan Phelps

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What's Your Golden Goldfish is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your "Vital Few. " The book focuses on 9 different ways to do the "little extras" to promote customer advocacy and drive employee engagement with these key stakeholders.

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Book Information

Publisher: 9 Inch Marketing
Publish Date: 04/26/2014
Pages: 196
ISBN-13: 9780984983827
ISBN-10: 0984983821
Language: English

Full Description

What's Your Golden Goldfish is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your "Vital Few." The book focuses on 9 different ways to do the "little extras" to promote customer advocacy and drive employee engagement with these key stakeholders.The Golden Goldfish is the third book in the goldfish trilogy. The first book was an Amazon Best Seller entitled, What's Your Purple Goldfish. Purple focused on customers. The second book, What's Your Green Goldfish focused on employees. The trilogy of books are based on crowdsourcing projects of over 2,200 examples.

About the Author

Stan Phelps has a unique perspective on customer experience and employee engagement based on over 20 years of brand and agency experience. After completing his JD/MBA at Villanova, Stan progressed through sales and marketing roles around the world at IMG, adidas, PGA Worldwide Exhibitions and Synergy.

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