Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $18.99 | |
| 1 - 24 | $16.14 | 15% |
| 25 - 99 | $13.29 | 30% |
| 100 - 499 | $12.34 | 35% |
| 500 + | $11.96 | 37% |
Non-returnable discount pricing
$18.99
Book Information
| Publisher: | Simon & Schuster |
|---|---|
| Publish Date: | 12/30/2008 |
| Pages: | 320 |
| ISBN-13: | 9781416595243 |
| ISBN-10: | 1416595244 |
| Language: | English |
Full Description
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
