Win Forever: Live, Work, and Play Like a Champion
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What We're Saying
After leading a train of counter culture, tie-dyed long-hairs around the country for over three decades, the Grateful Dead is now being used to teach valuable lessons in some unlikely places. David Meerman Scott and Brian Halligan released a great book last month with John Wiley and Sons about how the band built its devoted following and the many lessons they offer marketers today. Basketball legend, Dead Head and current NBA announcer Bill Walton wrote in the book's introduction that "Brian and David's newest book, Marketing Lessons from the Grateful Dead, is like a powerful, hard-charging anthem that fills in so many of the blanks while closing the circle of life all around us. READ FULL DESCRIPTION
Pete Carroll is one of the most successful coaches in football today. As the head coach at USC, he brought the Trojans back to national prominence, amassing a 97-19 record over nine seasons. In this book he shares the championship-winning philosophy that led USC to seven straight Pac-10 titles, and is now shaping his program with the Seattle Seahawks of the NFL.
Carroll developed his unique coaching style by trial and error over his career. He reveals how his recruiting strategies, training routines, and game-day rituals preserve a team's culture year after year, during championship seasons and disappointing seasons alike.
Win Forever is about more than winning football games; it's about maximizing your potential in every aspect of your life. Carroll has taught business leaders facing tough challenges. He has helped troubled kids on the streets of Los Angeles through his foundation, A Better LA. His words are true in any situation: "If you want to win forever, always compete."