Winfluence: Reframing Influencer Marketing to Ignite Your Brand

Winfluence: Reframing Influencer Marketing to Ignite Your Brand

By Jason Falls

THE authoritative book about influencer marketing is an invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how--more specifically and predictably than other books can hope for.

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Book Information

Publisher: Entrepreneur Press
Publish Date: 02/23/2021
Pages: 238
ISBN-13: 9781642011340
ISBN-10: 1642011347
Language: English

Full Description

THE authoritative book about influencer marketing is an invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how--more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more. If you think you are doing good influencer marketing, get ready to take this channel to a new level of success.

About the Author

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012.

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