Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)

Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)

By Andy Sernovitz, Seth Godin, and Guy Kawasaki

Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.

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Book Information

Publisher: Kaplan Business
Publish Date: 11/01/2006
Pages: 184
ISBN-13: 9781419593338
ISBN-10: 1419593331
Language: English

Full Description

Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.

About the Authors

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing , Purple Cow , All Marketers Are Liars , Small is the New Big , The Dip , Tribes , Linchpin , and Poke the Box.

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Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes.

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