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X: The Experience When Business Meets Design

Brian Solis

EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS.

YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.

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Book Information

Publisher: Wiley
Publish Date: 10/15/2015
Pages: 256
ISBN-13: 9781118456545
ISBN-10: 1118456548
Language: English

What We're Saying

November 03, 2015

These 40 books—five selections across eight distinct categories—make up the 800-CEO-READ Business Book Awards Longlist. READ FULL DESCRIPTION

November 17, 2015

Our Marketing Director Blyth takes a look at the Marketing category of The 2015 800-CEO-READ Business Book Awards longlist. READ FULL DESCRIPTION

October 08, 2015

Brian Solis on Business and Books

By Dylan Schleicher

Brian Solis tells us what question in business he's most interested in answering, and what business books have inspired him so far on his journey. READ FULL DESCRIPTION

October 07, 2015

A Q&A with Brian Solis

By Dylan Schleicher

Brian Solis talks to us about experience architecture, how to implement it throughout a company, and get it right throughout the customer's journey with your company. READ FULL DESCRIPTION

Full Description

Welcome to a new era of business in which your brand is defined by those who experience it.

Do you know how your customers experience your brand today?

Do you know how they really feel?

Do you know what they say when you re not around?

In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.

In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.

This isn't your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.

Brian shares more than the importance of experience. You'll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:

  • How our own experience gets in the way of designing for people not like us
  • Why empathy and new perspective unlock creativity and innovation
  • The importance of User Experience (UX) in real life and in executive thinking
  • The humanity of Human-Centered Design in all you do
  • The art of Hollywood storytelling from marketing to product design to packaging
  • Apple's holistic approach to experience architecture
  • The value of different journey and experience mapping approaches

The future of business lies in experience architecture and you are the architect.

Business, meet design.

X

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