You've Got 8 Seconds: Communication Secrets for a Distracted World

You've Got 8 Seconds: Communication Secrets for a Distracted World

By Paul Hellman

You have an exciting new project to pitch, an inspired speech to give, or an important email to send. And only 8 seconds to get heard, remembered, and results. Ready, set, go!

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Book Information

Publisher: Amacom
Publish Date: 04/13/2017
Pages: 208
ISBN-13: 9780814438305
ISBN-10: 081443830X
Language: English

Full Description

The average attention span has dropped to 8 seconds. To break through to people, you need to focus on your audience, be slightly different, and deliver with finesse.

Every day at work, people do three things: talk, listen, and pretend to listen. Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, communications expert Paul Hellman reveals three main strategies:

  • Focus: Design a strong message - then say it in seconds
  • Variety: Make routine information come alive
  • Presence: Convey confidence and command attention

You'll discover practical techniques, including the fast-focus method that Hellman uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.

Whether pitching a project, giving a speech, selling a product, or just writing an email, You've Got 8 Seconds will make sure you get heard, get remembered, and get results.

About the Author

Paul Hellman consults and speaks internationally on how to excel in high-stakes communications. His columns and advice have appeared in The New York Times, The Wall Street Journal, The Washington Post, CNBC

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