Zag: The #1 Strategy of High-Performance Brands
When everybody zigs, zag, says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.
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| Quantity | Price | Discount |
|---|---|---|
| List Price | $32.99 | |
| 1 - 24 | $26.39 | 20% |
| 25 - 99 | $23.09 | 30% |
| 100 - 499 | $21.44 | 35% |
| 500 + | $20.78 | 37% |
$32.99
Book Information
| Publisher: | New Riders Publishing. |
|---|---|
| Publish Date: | 09/01/2006 |
| Pages: | 178 |
| ISBN-13: | 9780321426772 |
| ISBN-10: | 0321426770 |
| Language: | English |
What We're Saying
You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION
➻ Inc. has posted your business horoscope for August. I am apparently "going to experience a jolt in the coming week when a valued worker takes a sudden leave. READ FULL DESCRIPTION
Full Description
When everybody zigs, zag, says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail
- how to read customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.
- how to read customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.
