
Zag: The #1 Strategy of High-Performance Brands
Bulk non-returnable discounts
Quantity | Price | Discount |
---|---|---|
List Price | $32.99 | |
1 - 24 | $26.39 | 20% |
25 - 99 | $23.09 | 30% |
100 - 499 | $21.44 | 35% |
500 + | $20.78 | 37% |
$32.99
Book Information
Publisher: | New Riders Publishing. |
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Publish Date: | 09/01/2006 |
Pages: | 178 |
ISBN-13: | 9780321426772 |
ISBN-10: | 0321426770 |
Language: | English |
What We're Saying
You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION
➻ Inc. has posted your business horoscope for August. I am apparently "going to experience a jolt in the coming week when a valued worker takes a sudden leave. READ FULL DESCRIPTION
Full Description
- how to read customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.