The 2021 Porchlight Business Book Awards longlist is here!

Zconomy: How Gen Z Will Change the Future of Business--And What to Do about It

Jason R. Dorsey, Denise Villa

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.

READ FULL DESCRIPTION

Bulk non-returnable discounts

Quantity Price Discount
List Price $29.99  
1 - 29 $23.99 20%
30 - 99 $20.99 30%
100 - 499 $19.49 35%
500 + $17.99 40%

Quick Quote

Lorem ipsum dolor sit amet, consectetur adipisicing elit

$29.99


Book Information

Publisher: Harper Business
Publish Date: 09/22/2020
Pages: 288
ISBN-13: 9780062970299
ISBN-10: 0062970291
Language: English

What We're Saying

September 21, 2020

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. READ FULL DESCRIPTION

Full Description

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.

Gen Z changes everything. Today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.

The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don't will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z.

Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they've led more than 60 generational studies, and their work with more than 500 companies around the world.

In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?

This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.


We have updated our privacy policy. Click here to read our full policy.