{"product_id":"affiliate-hypothesis-brook-schaaf-9781642256857","title":"Affiliate Hypothesis: Universal Link Monetization to Save the Open Web","description":"\u003cb\u003eTurn Every Commercial Link into Revenue\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDespite processing billions in transactions, affiliate marketing remains misunderstood and underutilized. Many advertisers leave money on the table by ignoring this performance-based channel, while content creators miss opportunities to monetize the value they generate. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Affiliate Hypothesis: Universal Link Monetization to Save the Open Web\u003c\/i\u003e presents a bold vision: the Affiliate Hypothesis argues that every commercially relevant link should generate fair compensation for the creator who shared it. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside, you will discover\u003c\/b\u003e: \u003cbr\u003e\u003cul\u003e \u003cli\u003eHow affiliate marketing compares to walled gardens and programmatic advertising\u003c\/li\u003e \u003cli\u003eWhy traditional media buyers overlook this channel\u003c\/li\u003e \u003cli\u003eHow to evaluate platforms, networks, and affiliate types\u003c\/li\u003e \u003cli\u003eWhat separates high-performing programs from mediocre ones\u003c\/li\u003e \u003cli\u003eHow AI and zero-click search will reshape digital marketing.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eWritten by an industry pioneer with experience spanning Zappos, Shoes.com, Edmunds.com, the Performance Marketing Association, the agency Schaaf-PartnerCentric, and FMTC, this book provides the knowledge advertisers, agencies, and creators need to capture the full value of their commercial content.","brand":"Advantage Books","offers":[{"title":"Default Title","offer_id":50710370713793,"sku":"9781642256857","price":19.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.porchlightbooks.com\/products\/affiliate-hypothesis-brook-schaaf-9781642256857","provider":"Porchlight Book Company","version":"1.0","type":"link"}