{"product_id":"algorithmic-shopper-paul-f-accornero-9781250461902","title":"The Algorithmic Shopper: Rethinking Growth, Strategy, and Brand Power in an AI-First World","description":"\u003cp\u003e\u003cb\u003eYou can't separate marketing, product, and AI anymore. This guide will help you win the next era.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eMarketing is a trillion-dollar ecosystem based on human psychology--and it is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents--dispassionate digital proxies with perfect memories, programmed to act in their users' best interests--are taking over the work of shopping, creating a fundamental separation between the shopper and the human consumer. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA new era, dominated by shoppers with no insecurities and no heartstrings to tug, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better--through a superior product, a more transparent supply chain, and cleaner, more accessible data. The challenge is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and see the world through the cold, perfectly-rational lens of an AI agent. \u003cp\u003e\u003c\/p\u003eAuthor Paul F. Accornero is leading a global conversation at the cutting edge of marketing strategy. In \u003ci\u003eThe Algorithmic Shopper\u003c\/i\u003e, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs to sales and marketing professionals to C-suite leaders. Those who grasp our new reality will not merely survive the disruption--they will define the future of commerce.","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":50937437487297,"sku":"9781250461902","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781250461902.jpg?v=1794333639","url":"https:\/\/www.porchlightbooks.com\/products\/algorithmic-shopper-paul-f-accornero-9781250461902","provider":"Porchlight Book Company","version":"1.0","type":"link"}