{"product_id":"art-of-doing-business-across-cultures-craig-storti-9781941176146","title":"The Art of Doing Business Across Cultures: 10 Countries, 50 Mistakes, and 5 Steps to Cultural Competence","description":"\u003cb\u003eThe go-to guide for intercultural competence in the global business arena.\u003c\/b\u003eIn 50 short, simple conversations, speakers from two different cultures misinterpret each other, with serious consequences for the bottom line and ongoing business relations. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Art of Doing Business Across Cultures\u003c\/i\u003e presents five brief (8-10 lines), unsuccessful conversational exchanges between Americans and their business colleagues in 10 different locations-the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. These situations illustrate the five most common cultural differences between Americans (and other northern Europeans) and each of the featured cultures through debriefing each conversation to illustrate where the cultural mistake occurred, and suggesting a practical fix to prevent similar misunderstandings in the future. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Art of Doing Business Across Cultures\u003c\/i\u003e is a quick tour of the most common cultural differences Americans\/No. Europeans encounter when doing business in ten of the world's key markets.","brand":"John Murray Publishers","offers":[{"title":"Default Title","offer_id":50268917498049,"sku":"9781941176146","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781941176146.jpg?v=1779994988","url":"https:\/\/www.porchlightbooks.com\/products\/art-of-doing-business-across-cultures-craig-storti-9781941176146","provider":"Porchlight Book Company","version":"1.0","type":"link"}