{"product_id":"bang-linda-kaplan-thaler-9780385508179","title":"Bang!: Getting Your Message Heard in a Noisy World","description":"We all want to get our message heard. And in \u003ci\u003eBang!\u003c\/i\u003e, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental \"Kodak Moment\" to Herbal Essences' outrageous \"Totally Organic Experience.\" In \u003ci\u003eBang!\u003c\/i\u003e, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service. \u003cp\u003e\u003c\/p\u003eFull of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, \u003ci\u003eBang! \u003c\/i\u003eshows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.","brand":"Crown Publishing Group","offers":[{"title":"Default Title","offer_id":50268872081601,"sku":"9780385508179","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9780385508179.jpg?v=1779991683","url":"https:\/\/www.porchlightbooks.com\/products\/bang-linda-kaplan-thaler-9780385508179","provider":"Porchlight Book Company","version":"1.0","type":"link"}