{"product_id":"book-of-eastbay-art-juedes-9798892790697","title":"The Book of Eastbay: Two Friends and the Catalog That Changed the Sneaker Business Forever","description":"\u003cp\u003e\u003cb\u003eSneakers are a $100 billion business and a global obsession that started in the pages of a catalog called \u003ci\u003eEastbay\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, \u003ci\u003eEastbay\u003c\/i\u003e, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog that was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.\u003c\/p\u003e\u003cp\u003eThis is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalog reached tens of millions of kids across the world.\u003c\/p\u003e\u003cp\u003eAnd this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eEastbay\u003c\/i\u003e, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":49974387540161,"sku":"9798892790697","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9798892790697.jpg?v=1770827705","url":"https:\/\/www.porchlightbooks.com\/products\/book-of-eastbay-art-juedes-9798892790697","provider":"Porchlight Book Company","version":"1.0","type":"link"}