{"product_id":"brand-gpa-josh-grau-9781639081929","title":"The Brand Gpa: Making the Grade with Your Customers","description":"\u003cp\u003e\u003cb\u003eIf your customers could give you a grade, do you know what it would be?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOdds are it would be different--potentially very different--than how you would grade the brand yourself.\u003c\/p\u003e\u003cp\u003eInternal teams spend a lot of time hustling to develop KPIs each quarter. But those processes are rarely connected to one another, and nobody's grading on the same rubric. Worse, teams score themselves--which is like grading your own exam. Meanwhile, your customers evaluate you on a completely different set of criteria.\u003c\/p\u003e\u003cp\u003eThat's where The Brand GPA comes in. It's a new way to measure the health of your brand through the lens of the customer experience--while also redefining what brand should mean. Because here's the uncomfortable truth: brand has a brand perception problem.\u003c\/p\u003e\u003cp\u003eToo often the term gets unfairly reduced to expensive Super Bowl ads or a logo refresh. But the most successful brands understand that brand is everything--from the product and experience they deliver to the way they communicate to the values they exhibit. So if your internal numbers give you an A but your customers' actions give you a C, you've got a serious brand problem.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e145 Brands. 5 Subjects. 1 Framework.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Brand GPA gives leaders--from CMOs to CPOs to CEOs--a customer-first alternative to the quarterly KPI scramble: a weighted, evidence-based framework that measures a brand the way customers experience it. It's a brand health diagnostic, a strategic planning framework, and a common language for your entire organization--rolled into one score that's easy to track, defend, and act on.\u003c\/p\u003e\u003cp\u003eAnd as AI continues to change the game, The Brand GPA gives you a framework for harnessing it the right way so you can stay locked in and study the one thing that matters most: making the grade with your customers.\u003c\/p\u003e","brand":"Fast Company Press","offers":[{"title":"Default Title","offer_id":50269744201921,"sku":"9781639081929","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781639081929.jpg?v=1780002134","url":"https:\/\/www.porchlightbooks.com\/products\/brand-gpa-josh-grau-9781639081929","provider":"Porchlight Book Company","version":"1.0","type":"link"}