{"product_id":"build-your-own-damn-business-adam-albrecht-9781971718798","title":"Build Your Own Damn Business: How to Become a Mid-Career Entrepreneur and Create the Business and Life You've Always Wanted","description":"\u003cstrong\u003eAt some point in your career, you will think: \u003cem\u003emaybe I should start my own business? \u003c\/em\u003e\u003c\/strong\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnd then you remembered all the reasons not to. Your mortgage. Health insurance. Family obligations. Stable income. And your lifestyle. Adam Albrecht calls these \"The Stoppers\" - the intimidating questions that kill entrepreneurial dreams before you can even begin.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn Build Your Own Damn Business,  Albrecht lays out what he wishes he'd known before he finally stepped away from his comfortable C-Suite role to start his own advertising agency with no clients, no employees, and no name. In his first year, he landed ten clients, without a logo or a website. Ten years later, The Weaponry has a team of rockstars, multiple offices, and clients across the country.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWritten for mid-career professionals and aspiring founders\u003c\/strong\u003e, he tackles practical questions like setting up your legal entity, hiring an accountant, landing your first paying customer, calculating your minimum income - alongside advice you won't find in an MBA school syllabus: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStart looking in the garbage. \u003c\/strong\u003eOpportunity is cheapest where nobody else is looking for it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe cure for disappointment is getting back to work.\u003c\/strong\u003e Nothing fixes a failure like the next success.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDon't be the cheapest, be the best.\u003c\/strong\u003e A superior offering, as well as likability and trust, beat a lower price nearly every time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeeling comfortable should make you uncomfortable.\u003c\/strong\u003e Comfort trades your ambition for mediocrity and convinces you it was a fair deal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEarly to bed. Early to rise. Work like hell. And advertise.\u003c\/strong\u003e Do as much as you can, then do it again tomorrow.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach short chapter ends with a Pep talk to help you keep momentum even on the days when it seems like nothing is working.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYou don't have to feel ready, you just need to be committed. The rest, you'll learn once you start.\u003c\/p\u003e","brand":"Ripples Media LLC","offers":[{"title":"Default Title","offer_id":50936750244033,"sku":"9781971718798","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781971718798.jpg?v=1794322810","url":"https:\/\/www.porchlightbooks.com\/products\/build-your-own-damn-business-adam-albrecht-9781971718798","provider":"Porchlight Book Company","version":"1.0","type":"link"}