{"product_id":"built-for-a-better-world-jeffrey-hollender-9781639081745","title":"Built for a Better World: How Seventh Generation Pioneered a Movement That Changed the Purpose of Business","description":"\u003cp\u003e\u003cstrong\u003eA Fast Company Press book\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHe built a $700 million sustainable business from a $0 mail order catalog. Then his own board fired him. Then Unilever bought the company and proved he was right all along.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJeffrey Hollender is the cofounder of Seventh Generation, one of the most influential sustainable businesses in American history. For four decades, he proved that a purpose-driven company could be radically transparent, employee-owned, mission-led and wildly profitable at the same time. \u003cem\u003eBuilt for a Better World\u003c\/em\u003e is his unfiltered inside account of exactly how he did it, what broke along the way, and what the sustainable business and ethical leadership movement still gets dangerously wrong.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is not a polished success story. It is something far more valuable. It is an honest, firsthand account of what it actually takes to build a values-driven company inside a profit-driven system without losing your mission to market pressure, board politics, or the relentless pull of short-term thinking.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHollender does not write from a distance. He writes from inside every failure, every governance crisis, every hard-won breakthrough, and every moment where purpose and profit collided head-on.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor founders, entrepreneurs, business leaders, MBA students, sustainability professionals, and anyone building an organization around corporate responsibility and conscious capitalism, this book delivers what no business school case study can: the unfiltered truth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat you will take away from this book: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA proven framework for building a purpose-driven business that scales without compromising its values\u003c\/li\u003e\n\u003cli\u003eThe inside story of how Seventh Generation became a landmark case study in sustainable business, social entrepreneurship, and regenerative business strategy\u003c\/li\u003e\n\u003cli\u003eHard-earned lessons on radical transparency, ethical leadership, employee ownership, and B Corp governance that most business books are afraid to tell\u003c\/li\u003e\n\u003cli\u003eA direct challenge to every assumption the corporate world makes about the relationship between profit and purpose\u003c\/li\u003e\n\u003cli\u003eA roadmap for the next generation of ESG leaders, impact investors, and conscious capitalists who refuse to choose between doing well and doing good\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJeffrey Hollender has spent five decades at the intersection of sustainable business strategy, social justice, and corporate responsibility. His story is not just one company's journey. It is a blueprint for a better model of business entirely.\u003c\/p\u003e\u003cp\u003eIf you believe business can be a force for good and you are ready to build one, this is the book you have been waiting for. Get your copy of \u003cem\u003eBuilt for a Better World\u003c\/em\u003e today, and start building what the world actually needs.\u003c\/p\u003e","brand":"Fast Company Press","offers":[{"title":"Default Title","offer_id":50046842536129,"sku":"9781639081745","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781639081745.jpg?v=1773421021","url":"https:\/\/www.porchlightbooks.com\/products\/built-for-a-better-world-jeffrey-hollender-9781639081745","provider":"Porchlight Book Company","version":"1.0","type":"link"}