{"product_id":"deepfaked-aaron-painter-9781639082803","title":"Deepfaked","description":"\u003cp\u003e\u003cstrong\u003eA Fast Company Press book\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe greatest threat from AI isn't misinformation. It's impersonation.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFor most of human history, our senses were enough to tell us who was real. Now, AI can clone a voice from seconds of audio and generate a convincing face in real time. What began as a novelty has become a deepfake and identity fraud problem, and most organizations don't know it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAs founder and CEO of Nametag, Aaron Painter saw the problem up close when a deepfake scammer targeted his own grandmother. Drawing on that experience, and years on the front lines of identity fraud, he explains why our verification systems were never built for a world where anyone can be digitally replicated. Inside \u003cem\u003eDeepfaked\u003c\/em\u003e, you'll discover these key insights about AI impersonation: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-Why deepfakes are the defining cybersecurity risk of the digital age\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-How identity fraud is targeting families, employees, executives, and institutions\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-Why traditional authentication methods are failing and what's replacing them\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e-A new model for identity verification, built on proof rather than recognition\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDeepfaked\u003c\/em\u003e is not a warning against AI. It's a roadmap for restoring trust in a world where seeing is no longer believing.\u003c\/p\u003e","brand":"Fast Company Press","offers":[{"title":"Default Title","offer_id":50808909037761,"sku":"9781639082803","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781639082803.jpg?v=1792708543","url":"https:\/\/www.porchlightbooks.com\/products\/deepfaked-aaron-painter-9781639082803","provider":"Porchlight Book Company","version":"1.0","type":"link"}