{"product_id":"defending-your-brand-t-calkins-9781137278753","title":"Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)","description":"Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.","brand":"Palgrave MacMillan","offers":[{"title":"Default Title","offer_id":50268904521921,"sku":"9781137278753","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781137278753.jpg?v=1779993009","url":"https:\/\/www.porchlightbooks.com\/products\/defending-your-brand-t-calkins-9781137278753","provider":"Porchlight Book Company","version":"1.0","type":"link"}