{"product_id":"disrupters-at-the-gate-jeffrey-cole-9781646872909","title":"Disrupters at the Gate: When Visionaries, Trailblazers, and Two Guys in a Garage Turn the World Upside Down","description":"\u003cb\u003eDisruption comes without warning. \u003cb\u003eBy the time most people recognize it, it's already too late.\u003c\/b\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eDisrupters at the Gate\u003c\/i\u003e highlights the huge, world-shifting change arriving from unexpected places that turns business models and human behavior upside down. \u003cp\u003e\u003c\/p\u003e Jeffrey I. Cole and Harlan J. Lebo offer a definitive exploration of how disruption happens, why it so often comes from unexpected outsiders, and why even the most powerful organizations consistently fail to see it coming or refuse to understand and acknowledge it. \u003cp\u003e\u003c\/p\u003e As digital transformation, artificial intelligence, and global crises accelerate the pace of change, \u003ci\u003eDisrupters at the Gate\u003c\/i\u003e provides business leaders, policymakers, and curious minds with a clear-eyed framework for understanding disruption - not as hype or theory, but as an enduring force that reshapes the world \u003cp\u003e\u003c\/p\u003e \u003ci\u003eDisrupters at the Gate\u003c\/i\u003e takes the reader on a journey from the unlikely successes of \"two guys in a garage\" to the spectacular failures of once-dominant companies. The book uses real-life examples to introduce a powerful method to anticipate and prepare for disruption. \u003cp\u003e\u003c\/p\u003e Drawing upon decades of experience, \u003ci\u003eDisrupters at the Gate\u003c\/i\u003e illuminates, among many topics: \u003cbr\u003e \u003cul\u003e \u003cli\u003eFrom the moment Larry Page and Sergey Brin created Google, they expected the world's most popular application to be disrupted. They just did not expect disruption to take 25 years - and when it came, they were not ready.\u003c\/li\u003e \u003cli\u003eHow the simple idea to ship and deliver cargo in the same container transformed the world economy.\u003c\/li\u003e \u003cli\u003eOf the world's 10 biggest companies in 1980, only two made the same list in 2000, and none in 2020. At the same time, technology grew from one in 1980 to eight of ten in 2020.\u003c\/li\u003e \u003cli\u003eHow COVID-19 became the first disruption ever that affected everyone, everywhere, all at once.\u003c\/li\u003e \u003cli\u003eFor 60 years, scientists have said that AI would have great potential - and that's all. That view abruptly forever in November of 2022.\u003c\/li\u003e \u003cli\u003eHow the demise of coal-burning stoves led to the creation of one of the world's most popular toys.\u003c\/li\u003e \u003cli\u003eWhy Xerox and Kodak should be bigger than Apple, Google, or Amazon - but aren't, and why Rochester, New York, should have been the American capital of innovation.\u003c\/li\u003e \u003cli\u003eHow the recording industry had to stop forcing customers to pay for music they did not want.\u003c\/li\u003e \u003cli\u003eWhose legendary product launches inspired Steve Jobs introduction of the iPhone and iPad?\u003c\/li\u003e \u003cli\u003eHow overweight visitors almost ruined Disneyland's most popular attraction.\u003c\/li\u003e \u003cli\u003eWhy Uber had no business being in the transportation business.\u003c\/li\u003e \u003cli\u003eHow HBO and cable succeeded by discovering outer space.\u003c\/li\u003e \u003cli\u003eWhy longer lifespans may not be all good news.\u003c\/li\u003e \u003cli\u003eHow Sweden, in one moment, converted driving from the left side of the road to the right.\u003c\/li\u003e \u003cli\u003eHow a blunder that made perfect sense almost wrecked the world's best-known product.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e At no other point in history has disruption produced such a broad impact. Disruption shifts organizations, countries, and people's lives - often with broad implications that can ripple through society. The impact of disruption can make companies and billionaires - or break them.","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":50293571715265,"sku":"9781646872909","price":34.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.porchlightbooks.com\/products\/disrupters-at-the-gate-jeffrey-cole-9781646872909","provider":"Porchlight Book Company","version":"1.0","type":"link"}