{"product_id":"eating-the-big-fish-adam-morgan-9780470238271","title":"Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders","description":"\u003cb\u003eEATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded\u003c\/b\u003e \u003cp\u003eThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.\u003c\/p\u003e \u003cp\u003eIt contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50268912713921,"sku":"9780470238271","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9780470238271.jpg?v=1779994579","url":"https:\/\/www.porchlightbooks.com\/products\/eating-the-big-fish-adam-morgan-9780470238271","provider":"Porchlight Book Company","version":"1.0","type":"link"}