{"product_id":"flower-farming-for-profit-lennie-larkin-9781645021766","title":"Flower Farming for Profit: The Complete Guide to Growing a Successful Cut Flower Business","description":"\u003cb\u003eNamed a \"Best Book for Budding Farmers\" by \u003ci\u003eCountry Living\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003e\"Flower Farming for Profit \u003c\/i\u003edoes a deep dive into the least glamorous, but most important part of farming--how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie's down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.\"--Erin Benzakein, owner, Floret Farm; \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eFloret Farm's A Year in Flowers\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eWith practical, step-by-step instructions and on-the-ground examples at every scale, \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e is a comprehensive, beautiful guide to achieving profitability as a cut flower farmer.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhen Lennie Larkin set out to become a flower farmer, she found all sorts of resources about \u003ci\u003egrowing \u003c\/i\u003eflowers but a scarcity of reliable information on how to build a profitable cut flower business. How do you create efficient systems and adequately value your own time and effort through your pricing? When and how should you consider scaling up your farm? How can you make doing what you love support you financially? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e, Larkin answers these questions--and many, many more. With instructive lessons and savvy business tips from her own and other successful farms around the world, she explores: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe diverse challenges of both wholesale and retail sales channels, from florists and farm stands to farmers markets\u003c\/li\u003e\n\u003cli\u003eStreamlining weddings for the farmer-florist, from communications to floral design\u003c\/li\u003e\n\u003cli\u003eEfficient recordkeeping and bookkeeping\u003c\/li\u003e\n\u003cli\u003eSteps for conducting your own cost-of-production analysis\u003c\/li\u003e\n\u003cli\u003eMarketing and growth strategies\u003c\/li\u003e\n\u003cli\u003eBusiness planning, goal setting, and making financial projections\u003c\/li\u003e\n\u003cli\u003eCrop planning based on local climatic conditions, market demand, and sales projections\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThe cut flower industry continues to experience wild growth. To successfully do what they love while expanding the market for sustainably produced flowers, new and experienced farmers alike must deliberately step back from the field and into the office. \u003ci\u003eFlower Farming for Profit\u003c\/i\u003e is a one-of-a-kind guide to creating the type of numbers-driven business that will allow individual farms to prosper and local flower economies to thrive.","brand":"Chelsea Green Publishing Company","offers":[{"title":"Default Title","offer_id":49921114243265,"sku":"9781645021766","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781645021766.jpg?v=1768946832","url":"https:\/\/www.porchlightbooks.com\/products\/flower-farming-for-profit-lennie-larkin-9781645021766","provider":"Porchlight Book Company","version":"1.0","type":"link"}