{"product_id":"heart-of-marketing-judith-sherven-9781600375590","title":"The Heart of Marketing: Love Your Customers and They Will Love You Back","description":"This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. \u003cp\u003e This book: \u003c\/p\u003e\u003cp\u003e Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; \u003c\/p\u003e\u003cp\u003e Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; \u003c\/p\u003e\u003cp\u003e Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. \u003c\/p\u003e\u003cp\u003e Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.\u003c\/p\u003e","brand":"Morgan James Publishing","offers":[{"title":"Default Title","offer_id":50268873687233,"sku":"9781600375590","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781600375590.jpg?v=1779991830","url":"https:\/\/www.porchlightbooks.com\/products\/heart-of-marketing-judith-sherven-9781600375590","provider":"Porchlight Book Company","version":"1.0","type":"link"}