{"product_id":"human-dot-ai-joe-marchese-9798900261126","title":"Human Dot Ai: How the Fight for Your Attention Became the World's Biggest Business","description":"\u003cp\u003eYour attention, please!\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe fight for your attention is the biggest business in the world. It is also the most important. And it's all about to change.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe attention economy moves markets. It shapes what we buy, who we date, and what we believe. The world's biggest companies are locked in a trillion-dollar AI arms race to control it. And in the process they've built a system that undervalues the very thing that matters most: your attention and everything it makes possible.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eHuman Dot AI\u003c\/em\u003e tells the inside story of how we got here and what's next. It's about how the companies that now dominate our economy rose to power on machines built for one purpose: to capture your attention, package it, and sell it back to advertisers--and how AI is rewriting the rules.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThrough the eyes of entrepreneur and media executive Joe Marchese, \u003cem\u003eHuman Dot AI\u003c\/em\u003e takes you from the early days of social media to the height of the TV industry, from the high-stakes world of Super Bowl advertising to the rise of advertising machines designed to measure and monetize your every move, and finally to the reckoning of media companies that once controlled our attention as they're swallowed by the economic forces AI has unleashed.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eWhatever industry you work in, \u003cem\u003eHuman Dot AI\u003c\/em\u003e will change how you see this moment. It shows why the battle for your attention is the defining business story of our time and uncovers the opportunities hidden within culture and everyday life in an economy that undervalues what matters.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe question is no longer whether AI will transform the economy. The question is whether AI, put to work in support of humans instead of advertising revenue, will fix the broken attention economy . . . or complete the collapse.\u003c\/p\u003e","brand":"Amplify Publishing","offers":[{"title":"Default Title","offer_id":50615511449793,"sku":"9798900261126","price":30.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.porchlightbooks.com\/products\/human-dot-ai-joe-marchese-9798900261126","provider":"Porchlight Book Company","version":"1.0","type":"link"}