{"product_id":"illusion-of-innovation-elliott-parker-9781646871544","title":"The Illusion of Innovation: Escape Efficiency and Unleash Radical Progress","description":"\u003cb\u003eThere's a problem with innovation inside of big companies. And it's not what you think.\u003c\/b\u003e Corporations are better managed than ever, but they're less capable of delivering the breakthroughs that change our world for the better. Big companies are too often focused on efficiency instead of resiliency. They're optimized for safety and predictability, for maintenance of the status quo. Their focus on capital efficiency leads them to engage in an illusion of innovation: activity that feels like innovation but leads to value destruction, not progress. \u003cp\u003e\u003c\/p\u003e This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams--startups--to drive radical change through systematic experimentation. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eThe Illusion of Innovation\u003c\/i\u003e explores: \u003cbr\u003e - What the Federal Witness Protection Program reveals about the power of individuals\u003cbr\u003e - How the Amazon river basin relies on random evolution to build resiliency\u003cbr\u003e - How the NBA's shift to the three-point rule demonstrates the importance of thoughtful experiments\u003cbr\u003e - How one-thousand-year-old businesses survive crises \u003cp\u003e\u003c\/p\u003e We need scaled corporations to recover their problem-solving capacity. This means questioning decades of embedded assumptions about why corporations exist and finding ways to run faster, cheaper, and weirder experiments. It's time to build again. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eWinner of 14 Book Awards!\u003c\/b\u003e\u003cbr\u003e 2025 ERIC HOFFER BOOK AWARDS GRAND PRIZE SHORT LIST\u003cbr\u003e 2025 AXIOM BUSINESS BOOK AWARDS SILVER MEDAL WINNER\u003cbr\u003e 2025 INDEPENDENT PUBLISHER BOOK AWARDS SILVER MEDAL WINNER","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":50414747156673,"sku":"9781646871544","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781646871544.jpg?v=1784313509","url":"https:\/\/www.porchlightbooks.com\/products\/illusion-of-innovation-elliott-parker-9781646871544","provider":"Porchlight Book Company","version":"1.0","type":"link"}