{"product_id":"inside-the-mind-of-the-shopper-herb-sorensen-9780134308920","title":"Inside the Mind of the Shopper: The Science of Retailing","description":"\u003cb\u003eWorld-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eNew Insights for Creating High-Profit Retail Experiences!\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIn retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today's consumer behavior in the context of radical technological and societal changes that are transforming retail. \u003cp\u003e\u003c\/p\u003eBuilding on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail--whatever you sell, via bricks or clicks. You'll discover today's best ways to get the right items to the right customers when they want them... surpass the expectations of customers trained by online retail... own every consumer \"moment of truth\"! \u003cp\u003e\u003c\/p\u003eNew coverage includes: \u003cbr\u003e \u003cul\u003e \u003cli\u003eConverging clicks and bricks into a super-high-efficiency retail engine\u003c\/li\u003e \u003cli\u003eBuilding the \"webby store\" visually managing every display like a web page\u003c\/li\u003e \u003cli\u003eBringing product and shopper together via optimized navigation and search\u003c\/li\u003e \u003cli\u003eMeasuring and promoting shopper efficiency\u003c\/li\u003e \u003cli\u003eMotivating long-cycle purchases: cars, tech, appliances, apparel, and more\u003c\/li\u003e \u003cli\u003eSpeeding today's shoppers from \"want\" to \"need\"\u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson FT Press","offers":[{"title":"Default Title","offer_id":50268909109441,"sku":"9780134308920","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9780134308920.jpg?v=1779993508","url":"https:\/\/www.porchlightbooks.com\/products\/inside-the-mind-of-the-shopper-herb-sorensen-9780134308920","provider":"Porchlight Book Company","version":"1.0","type":"link"}