{"product_id":"leaders-guide-to-storytelling-stephen-denning-9780470548677","title":"The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (Revised and Updated)","description":"\u003cp\u003e\u003cb\u003eHow leaders can use the right story at the right time to inspire change and action\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis revised and updated edition of the best-selling book \u003ci\u003eA Leader's Guide to Storytelling\u003c\/i\u003e shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains \u003ci\u003ehow\u003c\/i\u003e you can learn to tell the right story at the right time.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStephen Denning has won awards from \u003ci\u003eFinancial Times\u003c\/i\u003e, The Innovation Book Club, and 800-CEO-READ\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eThe\u003c\/i\u003e book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change\u003c\/li\u003e \u003cli\u003eStephen Denning offers a hands-on guide to unleash the power of the business narrative.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50268918579393,"sku":"9780470548677","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9780470548677.jpg?v=1779995110","url":"https:\/\/www.porchlightbooks.com\/products\/leaders-guide-to-storytelling-stephen-denning-9780470548677","provider":"Porchlight Book Company","version":"1.0","type":"link"}