{"product_id":"market-engineering-bruce-cleveland-9798986101200","title":"Market Engineering: Because Markets Don't Build Themselves","description":"\u003cstrong\u003eProducts don't fail. Markets do.\u003c\/strong\u003e\u003cp\u003eEvery year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eMarket Engineering\u003c\/i\u003e, Silicon Valley veteran Bruce Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo, and C3 AI. Drawing on decades of experience as an operator, investor, and board member, Cleveland demonstrates how leaders can apply the same rigor to markets that they bring to products.\u003c\/p\u003e\u003cp\u003eYou'll discover how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCompel markets to come to you instead of chasing them\u003c\/li\u003e\n\u003cli\u003ePosition your company so customers get it instantly\u003c\/li\u003e\n\u003cli\u003eBuild messaging and stories that break through the noise\u003c\/li\u003e\n\u003cli\u003eEstablish thought leadership that sets the rules for your industry\u003c\/li\u003e\n\u003cli\u003eAdapt to the AI era with Generative Engine Optimization (GEO)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eMarket Engineering\u003c\/i\u003e is the playbook for founders, executives, and boards who want their companies to lead--not follow.\u003c\/p\u003e","brand":"Silicon Valley Press","offers":[{"title":"Default Title","offer_id":50045361815745,"sku":"9798986101200","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9798986101200.jpg?v=1773261113","url":"https:\/\/www.porchlightbooks.com\/products\/market-engineering-bruce-cleveland-9798986101200","provider":"Porchlight Book Company","version":"1.0","type":"link"}