{"product_id":"music-business-paul-wiltshire-9781394364619","title":"The Music Business: Build a Creative Career and Navigate the Industry","description":"\u003cp\u003e\u003cb\u003eEverything you need to know about the music business -- and the creative mindset to use it.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Music Business\u003c\/i\u003e, Paul Wiltshire, founder and CEO of Songtradr and owner of Bandcamp, offers an unflinching, practical guide to building a sustainable career in today's music industry. Drawing on decades of experience as a record producer, songwriter, and tech entrepreneur, Wiltshire traces how the best careers are built from the inside out: starting with creative discipline and ending with full command of the business systems most artists never fully understand. \u003c\/p\u003e\u003cp\u003eStructured around two parallel paths, the book moves from the interior life of the working artist -- tracing the creative arc from first spark through the tensions between artistic integrity and commercial ambition -- to the external mechanics of the industry and how to navigate them on your own terms. \u003c\/p\u003e\u003cp\u003eReaders will find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA candid, career-spanning account of what it actually takes to develop and sustain a creative practice, and why obsession, not talent alone, drives long-term success\u003c\/li\u003e \u003cli\u003ePractical guidance on music rights, royalties, music publishing, and streaming economics, including why billions in unpaid royalties never reach the artists who earned them\u003c\/li\u003e \u003cli\u003eThe Artist CEO framework for evaluating record deals, artist management, and publishing partnerships -- and how to recognize the structures that limit your growth\u003c\/li\u003e \u003cli\u003eStrategies for direct-to-fan revenue, live performance, and music merchandise that help independent artists build durable income streams\u003c\/li\u003e \u003cli\u003eAn honest account of how AI and technology are reshaping the music industry, grounded in the author's firsthand experience building global music platforms\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for independent artists, songwriters, aspiring music entrepreneurs, and anyone navigating the modern music landscape, \u003ci\u003eThe Music Business\u003c\/i\u003e delivers the practical knowledge and the frank perspective to help you protect your work, understand your rights, and build a career that is genuinely your own.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50835828342977,"sku":"9781394364619","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781394364619.jpg?v=1793066742","url":"https:\/\/www.porchlightbooks.com\/products\/music-business-paul-wiltshire-9781394364619","provider":"Porchlight Book Company","version":"1.0","type":"link"}