{"product_id":"outrageous-startup-growth-colin-hodge-9781394387335","title":"Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success","description":"\u003cp\u003e\u003cb\u003eCreate and market products that people can't ignore using proven strategies from behavioral science. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eAre you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral--and those that go splat. \u003ci\u003eOutrageous Startup Growth\u003c\/i\u003e is your playbook to adopt the mindset and strategies that drive explosive business success. ​Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably. ​ \u003c\/p\u003e\u003cp\u003eColin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures. With nearly two decades of experience in the tech industry spanning the globe, Hodge distills the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHarnessing behavioral science to optimize acquisition, retention, and user value\u003c\/li\u003e \u003cli\u003eCreating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty\u003c\/li\u003e \u003cli\u003eDesigning experiences that nudge customer decisions toward success \u003c\/li\u003e \u003cli\u003eUnveiling your competitors' hidden psychological tactics and applying them using robust principles.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether it's leveraging social proof, reducing friction, or crafting authentic branding, \u003ci\u003eOutrageous Growth\u003c\/i\u003e equips you with the tools to build a product that users love--and can't stop talking about.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50146055585985,"sku":"9781394387335","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781394387335.jpg?v=1776455900","url":"https:\/\/www.porchlightbooks.com\/products\/outrageous-startup-growth-colin-hodge-9781394387335","provider":"Porchlight Book Company","version":"1.0","type":"link"}