{"product_id":"oz-method-collin-henderson-9781646872510","title":"The Oz Method: Psychological Secrets of Influence for Sales, Leadership, and Life","description":"\u003cb\u003eWhat if mastering influence was as simple as following the Yellow Brick Road?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Oz Method\u003c\/i\u003e, international sales trainer, keynote speaker, and \"edu-tainer\" Collin Henderson transforms one of the world's most familiar stories--\u003ci\u003eThe Wizard of Oz\u003c\/i\u003e--into a powerful roadmap for leadership, sales, and personal influence. \u003cp\u003e\u003c\/p\u003e Kansas represents the old way: outdated, black-and-white selling rooted in features, facts, and fear. Oz represents a brighter, more human approach where empathy, storytelling, and courage lead the way. Through a vivid framework built on the journey of Dorothy and her companions, Henderson shows you how to step out of Kansas and into a modern, psychology-driven model of influence that works in today's competitive, noisy world. \u003cp\u003e\u003c\/p\u003e Inside, you'll learn how to: \u003cbr\u003e \u003cul\u003e Build trust and connection by leading with empathy and curiosity Use storytelling to make your ideas stick and inspire action Apply the 6 Es of edutainment to capture and keep attention Develop courage and vulnerability to deepen client and team relationships Create simple, repeatable habits that consistently drive results \u003c\/ul\u003e \u003cbr\u003eBlending behavioral science, mindset training, and real-world strategies, Henderson delivers a premium reading experience packed with frameworks, visuals, and interactive exercises. This is not another dry sales manual--it's a journey designed to be explored, marked up, and put into practice. \u003cp\u003e\u003c\/p\u003e Whether you're a new seller, a leader guiding a team, or an experienced professional ready to reimagine influence, \u003ci\u003eThe Oz Method \u003c\/i\u003eequips you with the mindset and tools to succeed without manipulation, pressure, or gimmicks. \u003cp\u003e\u003c\/p\u003e Step out of Kansas. Follow your Yellow Brick Road. And discover the psychology of influence that will transform the way you sell, lead, and live.","brand":"Ideapress Publishing","offers":[{"title":"Default Title","offer_id":50293745909953,"sku":"9781646872510","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781646872510.jpg?v=1780516610","url":"https:\/\/www.porchlightbooks.com\/products\/oz-method-collin-henderson-9781646872510","provider":"Porchlight Book Company","version":"1.0","type":"link"}