{"product_id":"passionomics-raja-rajamannar-9781394450534","title":"Passionomics: Why Passion Is the Most Overlooked Advantage in Business","description":"\u003cp\u003e\u003cb\u003eA groundbreaking new framework for business leaders and policymakers \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePassionomics\u003c\/i\u003e, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion -- the synchronized intensity of millions of people acting in concert -- moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. \u003c\/p\u003e\u003cp\u003eRajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage -- one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. \u003c\/p\u003e\u003cp\u003eBusiness leaders and policymakers will discover: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA new strategic framework -- Passionomics -- that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior\u003c\/li\u003e \u003cli\u003eWhy passion is a renewable source of innovation, loyalty, and growth -- and why the organizations and institutions that ignore it are leaving extraordinary value on the table\u003c\/li\u003e \u003cli\u003eHow to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions\u003c\/li\u003e \u003cli\u003eCase studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth\u003c\/li\u003e \u003cli\u003eA practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePassionomics\u003c\/i\u003e is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit -- and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50802180882625,"sku":"9781394450534","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781394450534.jpg?v=1792606020","url":"https:\/\/www.porchlightbooks.com\/products\/passionomics-raja-rajamannar-9781394450534","provider":"Porchlight Book Company","version":"1.0","type":"link"}