{"product_id":"power-listening-kerushan-govender-9781394471270","title":"Power Listening: Hear What Machines Miss and Earn the Revenue They Can't","description":"\u003cp\u003e\u003cb\u003eThe structured listening system that generates the inputs AI cannot source\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhen every competitor uses the same AI tools to produce the same strategies, the companies that win are those with better inputs. In \u003ci\u003ePower Listening: Hear What Machines Miss and Earn the Revenue They Can't\u003c\/i\u003e, Kerushan Govender, CEO of Blacfox and former Microsoft executive, introduces the Intersection Formula, an eight-step methodology that builds genuine market understanding through disciplined, structured listening to real human beings. \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePower Listening\u003c\/i\u003e guides readers from honest product self-examination through rigorous market research, evidence-based positioning, high-impact discovery conversations, and a living intelligence loop that compounds in value with every interaction. A companion app at powerlistening.com operationalizes the entire methodology, turning philosophy into a practical working tool for any professional under revenue pressure. \u003c\/p\u003e\u003cp\u003eReaders will also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eA complete eight- step Intersection Formula covering the full commercial chain from product understanding through positioning and discovery\u003c\/li\u003e \u003cli\u003ePractical methods for capturing buyer language at scale and building evidence-based positioning rather than relying on intuition\u003c\/li\u003e \u003cli\u003eA living intelligence loop framework that updates continuously as markets shift, compounding value with each conversation\u003c\/li\u003e \u003cli\u003eGuidance on using AI effectively for outputs while protecting the human inputs that generate genuine market understanding\u003c\/li\u003e \u003cli\u003eStrategies drawn from scaling a $250 million Microsoft business across 80 countries and advising organizations on four continents\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePower Listening\u003c\/i\u003e is written for entrepreneurs, founders, sales leaders, heads of marketing, consultants, freelancers, and anyone whose livelihood depends on creating and exchanging value. It provides a structured, end-to-end system for professionals under revenue pressure who need deeper buyer understanding to drive growth.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50802257494209,"sku":"9781394471270","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781394471270.jpg?v=1792607014","url":"https:\/\/www.porchlightbooks.com\/products\/power-listening-kerushan-govender-9781394471270","provider":"Porchlight Book Company","version":"1.0","type":"link"}