{"product_id":"reputation-advantage-chris-foster-9781639082001","title":"The Reputation Advantage: The Strategic Multiplier Behind Growth, Market Access, and Long-Term Value","description":"\u003cp\u003e\u003cb\u003eA Fast Company Press book\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eReputation is no longer the result of performance. It is the capital that makes performance possible.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eReputation governs market access, accelerates opportunity, and determines how fast an enterprise can move--or how hard it hits resistance when pressure comes. Yet many organizations still treat reputation as a campaign or a crisis response rather than what it truly is: a measurable, organization-wide discipline. Reputation is not what follows success; it is what enables it.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Reputation Advantage\u003c\/i\u003e, Chris Foster, CEO of Omnicom Public Relations, offers a new playbook for leaders ready to build reputation as a system, not a slogan. Packed with insights, the book explains: \u003c\/p\u003e\u003cp\u003e- Why reputation is the antidote for a low-trust world\u003c\/p\u003e\u003cp\u003e- How reputation capital differs from brand equity and brand value\u003c\/p\u003e\u003cp\u003e- Why reputation is the new operating system for executive leaders\u003c\/p\u003e\u003cp\u003e- How to build and protect reputation in a world without privacy\u003c\/p\u003e\u003cp\u003e- How to spot your reputational weak spots before someone else does\u003c\/p\u003e\u003cp\u003eDrawing on decades of enterprise experience and interviews with other corporate leaders, Chris shows how to move from passive perception to active advantage in a world that's watching, judging, and deciding in real time.\u003c\/p\u003e","brand":"Fast Company Press","offers":[{"title":"Default Title","offer_id":50243780411585,"sku":"9781639082001","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781639082001.jpg?v=1781282621","url":"https:\/\/www.porchlightbooks.com\/products\/reputation-advantage-chris-foster-9781639082001","provider":"Porchlight Book Company","version":"1.0","type":"link"}