{"product_id":"sales-engagement-manny-medina-9781119584346","title":"Sales Engagement: How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale","description":"\u003cp\u003e\u003cb\u003eEngage in sales--the modern way\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. \u003ci\u003eSales Engagement\u003c\/i\u003e details the modern way to build the top of the funnel and generate qualified leads for B2B companies. \u003c\/p\u003e \u003cp\u003eThis book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. \u003c\/p\u003e \u003cp\u003e - Find common factors holding your sales back--and reverse them through channel optimization\u003c\/p\u003e \u003cp\u003e- Humanize sales with personas and relevant information at every turn\u003c\/p\u003e \u003cp\u003e- Understand why A\/B testing is so incredibly critical to success, and how to do it right\u003c\/p\u003e \u003cp\u003e- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy\u003c\/p\u003e \u003cp\u003eThis book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50268901343425,"sku":"9781119584346","price":25.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.porchlightbooks.com\/products\/sales-engagement-manny-medina-9781119584346","provider":"Porchlight Book Company","version":"1.0","type":"link"}