{"product_id":"sales-in-recruitment-mike-pritula-9798192937440","title":"Sales in Recruitment: Run Your Hiring Funnel Like a Sales Pipeline","description":"\u003cp\u003e\u003cb\u003eThree things happen to recruiters who don't sell.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe candidate who was \"definitely interested\" reads your message and never opens the next one.\u003c\/p\u003e\u003cp\u003eThe req that was urgent in January is still open in April.\u003c\/p\u003e\u003cp\u003eThe job ad you rewrote four times still pulls the same five wrong applicants.\u003c\/p\u003e\u003cp\u003eIt feels like a bad market. It isn't. A hire is a sale - strangers go in one end, signed offers come out the other -and candidates fall out at the same joints every sales funnel leaks: the cold opener nobody answers, the listingthat sells nothing, the candidate nobody qualified, the offer nobody closed. Salespeople measure those joints.Most recruiters call it \"the market\" and move on.\u003c\/p\u003e\u003cp\u003eThis book stops all three.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe frameworks that map to each: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Funnel\u003c\/b\u003e - finds where candidates slip away, so the role stops sitting open for months.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe AIDA, SPIN and FAB selling system\u003c\/b\u003e - qualifies and closes, so your best candidate stops going quiet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Copy system\u003c\/b\u003e - rewrites the ad and the first message, so you stop pulling the same wrong five.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe Follow-Up and Multichannel system\u003c\/b\u003e - beats ghosting and activates candidates who aren't evenlooking.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e57 ready-to-use templates inside - every one printed on the page, no downloads.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOne agency fills a single role for a 15-25% fee - often $15,000 or more for one hire. This is the systemthat lets you fill it yourself, on every req.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOpen it before your next \"definitely interested\" candidate goes quiet.\u003c\/b\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50610781782209,"sku":"9798192937440","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.porchlightbooks.com\/products\/sales-in-recruitment-mike-pritula-9798192937440","provider":"Porchlight Book Company","version":"1.0","type":"link"}