{"product_id":"solving-problems-with-design-thinking-jeanne-liedtka-9780231163569","title":"Solving Problems with Design Thinking: Ten Stories of What Works","description":"\u003cp\u003eDesign-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. \u003ci\u003eSolving Problems with Design Thinking\u003c\/i\u003e details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eUsing design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's \u003ci\u003eDesigning for Growth: A Design Thinking Tool Kit for Managers\u003c\/i\u003e.","brand":"Columbia Business School Publishing","offers":[{"title":"Default Title","offer_id":50268862513345,"sku":"9780231163569","price":29.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.porchlightbooks.com\/products\/solving-problems-with-design-thinking-jeanne-liedtka-9780231163569","provider":"Porchlight Book Company","version":"1.0","type":"link"}