{"product_id":"strategic-reinvention-in-popular-culture-richard-pfefferman-9781137373182","title":"Strategic Reinvention in Popular Culture: The Encore Impulse (2013)","description":"Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.","brand":"Palgrave MacMillan","offers":[{"title":"Default Title","offer_id":50695054622913,"sku":"9781137373182","price":54.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.porchlightbooks.com\/products\/strategic-reinvention-in-popular-culture-richard-pfefferman-9781137373182","provider":"Porchlight Book Company","version":"1.0","type":"link"}