{"product_id":"twenty-ads-that-shook-the-world-james-twitchell-9780609807231","title":"Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All (Revised)","description":"James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.\"","brand":"Crown Publishing Group","offers":[{"title":"Default Title","offer_id":50482900074689,"sku":"9780609807231","price":19.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.porchlightbooks.com\/products\/twenty-ads-that-shook-the-world-james-twitchell-9780609807231","provider":"Porchlight Book Company","version":"1.0","type":"link"}