{"product_id":"unleash-your-inner-company-john-chisholm-9781626342118","title":"Unleash Your Inner Company","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eUnleash Your Inner Company\u003c\/i\u003e\u003c\/b\u003e distills John Chisholm's four decades of successful entrepreneurship in Silicon Valley into ten steps to discover, launch, and scale the ideal business for you. You will learn how to: \u003c\/p\u003e\u003cp\u003e- Mobilize your passions and perseverance to reinforce each other and achieve your goals\u003c\/p\u003e\u003cp\u003e- Discover unsatisfied human and customer needs in those areas where you have natural advantages\u003c\/p\u003e\u003cp\u003e- Match those needs with your resources and strengths (your \"STARS\") to assess which needs fit you best\u003c\/p\u003e\u003cp\u003e- Improve those fits by acquiring and developing the right resources and strengths; differentiate yourself by being not better, but different, from competitors, even well-established ones\u003c\/p\u003e\u003cp\u003e- Innovate by combining things you already know in novel ways\u003c\/p\u003e\u003cp\u003e- Partner with firms and individuals so you and your business can focus on what you do best\u003c\/p\u003e\u003cp\u003e- Evaluate your options and choose the best one for you\u003c\/p\u003e\u003cp\u003e- Launch and scale up your successful business, uniquely tailored to you and your strengths.\u003c\/p\u003e\u003cp\u003eAlong the way, you will discover: \u003c\/p\u003e\u003cp\u003e- That you have many more resources and advantages for success than you realize \u003c\/p\u003e\u003cp\u003e- How and when to choose a co-founder and team members\u003c\/p\u003e\u003cp\u003e- How to avoid competitors, and thus gain time and space to get established\u003c\/p\u003e\u003cp\u003e- How to find, nurture, and ride positive feedback loops within yourself, with your team members, and among your customers\u003c\/p\u003e\u003cp\u003e- How to build and maintain your self-confidence despite setbacks\u003c\/p\u003e\u003cp\u003e- If, when, and how to raise money\u003c\/p\u003e\u003cp\u003e- How to evolve and scale your business, no matter how modest, into a large enterprise, if you so desire\u003c\/p\u003e\u003cp\u003e- When to comply with, or circumvent, or oppose regulations that impede the formation or growth of your business\u003c\/p\u003e\u003cp\u003e- What you can learn from Apple, Google, Facebook, and Uber.\u003c\/p\u003e\u003cp\u003eYou will learn from the author's mistakes--as many as he was able to squeeze into the 400 pages of this book--so you don't make the same ones.\u003c\/p\u003e\u003cp\u003eRegardless of your background, location, interests, and passions, the timeless and universal insights, principles, anecdotes, and exercises of \u003cb\u003e\u003ci\u003eUnleash Your Inner Company\u003c\/i\u003e\u003c\/b\u003e will inspire and guide you from your first steps, through every kind of obstacle, to the ultimate success of your venture.\u003c\/p\u003e","brand":"Greenleaf Book Group Press","offers":[{"title":"Default Title","offer_id":50268861333697,"sku":"9781626342118","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781626342118.jpg?v=1779982791","url":"https:\/\/www.porchlightbooks.com\/products\/unleash-your-inner-company-john-chisholm-9781626342118","provider":"Porchlight Book Company","version":"1.0","type":"link"}