{"product_id":"what-women-want-paco-underhill-9781416569961","title":"What Women Want: The Science of Female Shopping","description":"The author of the hugely successful \u003ci\u003eWhy We Buy \u003c\/i\u003eand \u003ci\u003eThe Call of the Mall\u003c\/i\u003e, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":50268943876289,"sku":"9781416569961","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781416569961.jpg?v=1779998566","url":"https:\/\/www.porchlightbooks.com\/products\/what-women-want-paco-underhill-9781416569961","provider":"Porchlight Book Company","version":"1.0","type":"link"}