{"product_id":"wikibrands-sean-moffitt-9780071749275","title":"Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace","description":"Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands\u003cp\u003eLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, \u003ci\u003eWikiBrands\u003c\/i\u003e explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. \u003c\/p\u003e\u003cp\u003eFeaturing fascinating case studies of how Microsoft, P\u0026amp;G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the \u003ci\u003etotal\u003c\/i\u003e blueprint for how you can drive innovation and growth through technology-based immersive customer interaction. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eForeword by Don Tapscott, author of \u003ci\u003eWikinomics, Digital Capital\u003c\/i\u003e, and \u003ci\u003eGrown Up Digital \u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eSupported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook. \u003c\/li\u003e\n\u003cli\u003eShows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales \u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eInside \u003ci\u003eWikiBrands: \u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003eThe Six Benefits of Wiki Brand Advocacy - Measurement and Metrics - Community Management - The B-to-B Wiki Brand - The Personal Wiki Brand - 25 Things to Know in 25 Minutes","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50268930801857,"sku":"9780071749275","price":46.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.porchlightbooks.com\/products\/wikibrands-sean-moffitt-9780071749275","provider":"Porchlight Book Company","version":"1.0","type":"link"}