{"product_id":"wizard-of-ads-roy-h-williams-9781885167293","title":"The Wizard of Ads: Turning Words Into Magic and Dreamers Into Millionaires","description":"\u003cp\u003e\u003cb\u003eForget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003emultiply the effectiveness of your advertising\u003c\/li\u003e\n\u003cli\u003eunderstand the tug-of-war between intellect and emotion\u003c\/li\u003e\n\u003cli\u003ecreate totally new concepts from combinations of old ones\u003c\/li\u003e\n\u003cli\u003efocus your advertising, your business, and your life.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Bard Press (TX)","offers":[{"title":"Default Title","offer_id":50268888727745,"sku":"9781885167293","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/5512\/0833\/files\/9781885167293.jpg?v=1779992375","url":"https:\/\/www.porchlightbooks.com\/products\/wizard-of-ads-roy-h-williams-9781885167293","provider":"Porchlight Book Company","version":"1.0","type":"link"}