The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It offers an unparalleled approach to beating the beast that is market failure.
Published: Tuesday, February 26, 2019
Published by: HarperOne
Available in: Hardcover (9780062884657)