In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution.
Published: Friday, December 23, 2022
Published by: McGraw-Hill Companies
Available in: Hardcover (9780071839327)